The Behavioral Analytics Cookbook

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We are pleased to announce the release of the first Ebook from Method Mill, The Behavioral Analytics Cookbook. At Method Mill, we consider using the data your app collects to optimize your UX incredibly valuable and greatly under-utilized. And so for this reason, we decided to write this Ebook. So what is the secret to […]

5 Ways to Get Started Using SQL for App Optimization

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As we discussed last week, rapid growth to your product requires custom analytics. Custom analytics allows you to answer almost any question that you have about your data and users and enables you to maximize the value of your data. Getting direct SQL access to your customer data (also known as event data) is particular […]