The Behavioral Analytics Cookbook

rishi sethiNews0 Comments

We are pleased to announce the release of the first Ebook from Method Mill, The Behavioral Analytics Cookbook. At Method Mill, we consider using the data your app collects to optimize your UX incredibly valuable and greatly under-utilized. And so for this reason, we decided to write this Ebook. So what is the secret to […]

6 Quick Ideas Veat can Use for Better User Conversion

Samantha ParkerNews2 Comments

Veat is an application that lets users find up to 20 people in their area to talk to or date. Veat boasts a unique concept for dating apps: “Users create short videos to introduce themselves so you know exactly who you’re talking to.” In this post, we’re going to explore some points that Veat can do to help with […]

6 Tips for TED to improve mobile retention and engagement

dylan dulleaNews2 Comments

TED Talks are “influential videos from expert speakers on education, business, science, tech and creativity.” Their mobile app is a platform for people to watch, download and share TED’s videos. This is a look into how that app works for users and a set of recommendations and observations to the user experience that can help […]

5 Ways to Use Data to Improve Your User Experience and Drive Growth

dylan dulleaNews3 Comments

Mobile and web apps collect an inordinate amount of data. Analytics providers make it easier than ever to collect data about how users are interacting with your app, but unfortunately data collection does not necessarily lead to growth. There are dozens of ways to use data to drive growth, but for this article we will […]

How to Run an Effective A/B Test

rishi sethiNews1 Comment

A/B testing (or split testing) is a method of comparing two versions of a digital asset (including webpages, apps, ads, or email subject lines) to determine which one performs better. Running more than two tests of a digital asset is known as multivariate testing. Effective A/B testing drives tremendous growth across your entire marketing and […]

Types of Onboarding

dylan dulleaNews2 Comments

My rule to live by for registration and onboarding is “the shorter the better”. Users have to get something out of each step of the registration process for it to be useful, and if they feel like they are being given unnecessary steps to take they will bounce fast. Quick and easy, only clicking 2 […]